THE PROBLEM

The client can't decide between an emotional tone and an upbeat tone for their brand video. They want to see both approaches before committing direction. You agree it's worth exploring, but building two separate cuts from the same footage means doing the assembly work twice.

Each variation needs different clip selection, different pacing, different music choices, and a different overall structure. An emotional cut lingers on faces and quiet moments. An upbeat cut moves faster and emphasizes action. Same footage, different editorial intent, double the labor.

Showing options is good practice. It leads to better client decisions and fewer revision rounds. But the economics of building multiple full variations from scratch often mean editors only offer one direction and hope it lands.

WITHOUT WIDEFRAME

Multiple days building separate cuts

WITH WIDEFRAME

Multiple variations generated from same footage

75% TIME SAVED

HOW YOU SOLVE IT WITH WIDEFRAME

01

Import footage and define the variations

Bring in your source footage and describe each variation, tone, pacing, which types of content to emphasize. Be as specific as the brief allows.

02

Review generated variations

Wideframe's agent assembles distinct cuts from the same footage pool, each following its own editorial direction. An emotional cut and an upbeat cut built from the same material, ready for comparison.

03

Refine and present

Polish each variation to presentation quality. Tighten edits, adjust music placement, and add any finishing touches. Present both to the client with confidence.

TRY IT

Generate cut variations for your next project

Wideframe gives you an AI agent that handles the mechanical work of video editing so you can focus on the creative decisions. 7-day free trial.

REQUIRES APPLE SILICON