THE PROBLEM
The client wants to see three versions of the same ad: a 30-second cut for pre-roll, a 60-second version for connected TV, and a 90-second extended cut for their website. Same footage, same core story, three different durations. Each as its own sequence in one Premiere Pro project.
Building these manually means creating the first cut, duplicating the sequence, then trimming or extending it to hit each duration target. The 30-second version needs ruthless prioritization. The 90-second version needs additional beats. Each has its own pacing requirements, and changes to one don't automatically propagate to the others.
The creative work is deciding what stays and what goes at each length. The mechanical work is rebuilding sequences three times. One of those is your job. The other is busywork.
WITHOUT WIDEFRAME
Building 3 separate sequences manually (half a day)
WITH WIDEFRAME
All variations in one .prproj, ready to refine
75% TIME SAVED
HOW YOU SOLVE IT WITH WIDEFRAME
01
Import footage and define the variations
Bring your media into Wideframe and specify the deliverables: 30-second, 60-second, and 90-second versions. Include the creative brief or notes on what each length should prioritize.
02
Review each sequence variation
Wideframe's agent builds all three cuts, making length-appropriate decisions about which beats to include or omit. Each sequence is a complete edit at its target duration, not just a truncated version of the longest one.
03
Export as a single .prproj with all sequences
Export one Premiere Pro project file containing all three sequences. Shared media lives in common bins. Each sequence is named and ready for review.
04
Refine each version in Premiere
Open the project and fine-tune each cut. Adjust pacing, swap clips, tighten transitions. You're starting from three working edits instead of one edit and two blank timelines.
TRY IT
Generate multiple cut lengths from one project
Wideframe gives you an AI agent that handles the mechanical work of video editing so you can focus on the creative decisions. 7-day free trial.