# THE PROBLEM

The agency sent over the brief: 90-second brand sizzle, upbeat energy, mix of customer testimonials and product shots. You have 15 hours of footage across multiple shoot days. First cut is due tomorrow morning.

Normally you'd start by scrubbing through everything, pulling selects, grouping them by type, then trying different arrangements until something clicks. That's a day or two of work before anyone sees a frame, and the deadline doesn't have that kind of room.

The brief is clear enough. The footage exists. What's missing is a fast way to go from written intent to a working timeline you can react to and refine.

## WITHOUT WIDEFRAME

1–2 days of assembly

## WITH WIDEFRAME

2–5 minutes for first pass, then refine

**90% TIME SAVED**

## HOW YOU SOLVE IT WITH WIDEFRAME

### 01

Load your footage and paste the brief

Import your media into Wideframe and provide the creative brief. The tone, length, content priorities, and any structural notes from the agency.

### 02

Review the assembled rough cut

Wideframe's agent matches brief requirements to your actual footage, pulling relevant testimonials and product shots into a structured sequence that follows the brief's intent.

### 03

Refine and make it yours

The rough cut gives you a working starting point. Swap out clips, adjust pacing, tighten the story. You're editing now, not searching, which is where your time should go.

## TURN YOUR NEXT BRIEF INTO A ROUGH CUT

Wideframe gives you an AI agent that handles the mechanical work of video editing so you can focus on the creative decisions. 7-day free trial.

**REQUIRES APPLE SILICON**

### RELATED USE CASES

- [**Auto-Log an Entire Shoot Day**  
  Connect a day's footage and get it fully analyzed, tagged, and searchable without manual logging.](/content/use-cases/auto-log-entire-shoot-day/index.html)
- [**Export Rough Cuts as Native .prproj Files**  
  Open your AI-assembled sequences directly in Premiere Pro without XML conforming or broken links.](/content/use-cases/export-native-prproj/index.html)
- [**Generate a Creative Brief from Your Project Context**  
  Get a structured edit brief based on what you've shot, your client's goals, and your project context.](/content/use-cases/generate-creative-brief/index.html)